{"id":936,"date":"2019-04-09T15:34:37","date_gmt":"2019-04-09T15:34:37","guid":{"rendered":"http:\/\/blogs.encamina.com\/transformacion-digital\/?p=936"},"modified":"2019-05-08T08:28:49","modified_gmt":"2019-05-08T08:28:49","slug":"impulsamos-las-relaciones-digitales-de-ikea-con-ayuda-de-la-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/transformacion-digital\/impulsamos-las-relaciones-digitales-de-ikea-con-ayuda-de-la-inteligencia-artificial\/","title":{"rendered":"Impulsamos las relaciones digitales de IKEA con ayuda de la Inteligencia Artificial"},"content":{"rendered":"<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-937\" src=\"http:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Clientes-IKEA.jpg\" alt=\"\" width=\"787\" height=\"549\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Clientes-IKEA.jpg 787w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Clientes-IKEA-300x209.jpg 300w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Clientes-IKEA-768x536.jpg 768w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Clientes-IKEA-610x426.jpg 610w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-contrast=\"none\">Siempre nos sentimos superorgullosos de nuestros proyectos, pero en esta ocasi\u00f3n, la magnitud del cliente y lo ambicioso del prop\u00f3sito, han hecho que todo tenga m\u00e1s trascendencia. ENCAMINA ha desarrollado para <\/span><a href=\"https:\/\/www.ikea.com\/es\/es\/\"><span data-contrast=\"none\">IKEA<\/span><\/a><span data-contrast=\"none\">\u00a0un ambicioso proyecto de ciencia de\u00a0<\/span><span data-contrast=\"none\">datos, basado en\u00a0<\/span><a href=\"https:\/\/azure.microsoft.com\/es-es\/services\/databricks\/\"><span data-contrast=\"none\">Microsoft Azure Databricks<\/span><\/a><span data-contrast=\"none\">, cuyo objetivo es <\/span><b><span data-contrast=\"none\">personalizar al m\u00e1ximo <\/span><\/b><b><span data-contrast=\"none\">la experiencia proporcionada a cada\u00a0<\/span><\/b><b><span data-contrast=\"none\">cliente.\u00a0<\/span><\/b><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><!--more--><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-contrast=\"none\">En los \u00faltimos a\u00f1os, la necesidad de mantener una relaci\u00f3n digital con\u00a0<\/span><span data-contrast=\"none\">los clientes se ha multiplicado, e IKEA est\u00e1 inmersa en una transformaci\u00f3n\u00a0<\/span><span data-contrast=\"none\">continua para cambiar el modo de presentaci\u00f3n de sus productos, tanto\u00a0<\/span><span data-contrast=\"none\">dentro de sus tiendas como fuera de ellas, en consonancia con la demanda\u00a0<\/span><span data-contrast=\"none\">de sus clientes.<\/span>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<span data-contrast=\"none\">Su particular escenario demandaba una soluci\u00f3n tecnol\u00f3gica avanzada,\u00a0<\/span><span data-contrast=\"none\">centrada en la\u00a0<\/span><b><span data-contrast=\"none\">ciencia de datos<\/span><\/b><span data-contrast=\"none\">, que proporcionara una alta flexibilidad y\u00a0<\/span><span data-contrast=\"none\">permitiera poner el foco en la innovaci\u00f3n, reducir los costes y aumentar las\u00a0<\/span><span data-contrast=\"none\">funcionalidades&#8230;y ah\u00ed es donde entr\u00f3 en juego ENCAMINA.\u00a0<\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Desde el primer momento, nuestra propuesta fue<b><span data-contrast=\"none\"> Azure <\/span><\/b><b><span data-contrast=\"none\">Databricks, <\/span><\/b>una plataforma que permit\u00eda<span data-contrast=\"none\">\u00a0a IKEA implementar su\u00a0<\/span><span data-contrast=\"none\">big<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">data componente por componente, reduciendo el <\/span><span data-contrast=\"none\">tiempo necesario para su despliegue y facilitando la\u00a0<\/span><span data-contrast=\"none\">gesti\u00f3n y operaci\u00f3n diaria, gracias a la simplicidad e\u00a0<\/span><span data-contrast=\"none\">integraci\u00f3n de la plataforma\u00a0<\/span><span data-contrast=\"none\">cloud<\/span><span data-contrast=\"none\">\u00a0de Microsoft.<\/span>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200bEl proceso de integraci\u00f3n fue muy r\u00e1pido y ha permitido a <span data-contrast=\"none\">IKEA acelerar la puesta en <\/span><span data-contrast=\"none\">marcha de acciones, al mismo tiempo que\u00a0 minimiza la <\/span><span data-contrast=\"none\">utilizaci\u00f3n de recursos y los costes<\/span>\u200b.<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Varios medios de comunicaci\u00f3n como <a href=\"https:\/\/www.revistabyte.es\/actualidad-byte\/ikea-ia-azure-databricks\/\">Revista Byte<\/a> <a href=\"https:\/\/www.ciospain.es\/retail\/ikea-avanza-hacia-la-personalizacion-de-la-oferta-mediante-la-ciencia-de-datos\">CIOSpain ,<\/a>\u00a0<a href=\"http:\/\/www.channelpartner.es\/retail\/casos-exito\/1111399047502\/encamina-personaliza-azure-atencion-al-cliente-de-ikea.1.html\" target=\"_blank\" rel=\"noopener noreferrer\">Channel Partner,<\/a> o el propio <a href=\"https:\/\/news.microsoft.com\/es-es\/2019\/04\/10\/microsoft-impulsa-las-relaciones-digitales-de-ikea-con-ayuda-de-la-inteligencia-artificial\/\" target=\"_blank\" rel=\"noopener noreferrer\">canal de noticias de Microsoft<\/a>, se han hecho eco de la noticia \ud83d\ude42<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-944\" src=\"http:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Publicaciones-medios.jpg\" alt=\"ENCAMINA impulsa las relaciones digitales de IKEA con ayuda de la Inteligencia Artificial\" width=\"1075\" height=\"606\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Publicaciones-medios.jpg 1075w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Publicaciones-medios-300x169.jpg 300w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Publicaciones-medios-768x433.jpg 768w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Publicaciones-medios-1024x577.jpg 1024w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2019\/04\/Publicaciones-medios-610x344.jpg 610w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Siempre nos sentimos superorgullosos de nuestros proyectos, pero en esta ocasi\u00f3n, la magnitud del cliente y lo ambicioso del prop\u00f3sito, han hecho que todo tenga m\u00e1s trascendencia. ENCAMINA ha desarrollado para IKEA\u00a0un ambicioso proyecto de ciencia de\u00a0datos, basado en\u00a0Microsoft Azure &hellip; <a href=\"https:\/\/blogs.encamina.com\/transformacion-digital\/impulsamos-las-relaciones-digitales-de-ikea-con-ayuda-de-la-inteligencia-artificial\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":171,"featured_media":938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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