{"id":1635,"date":"2024-06-21T10:21:14","date_gmt":"2024-06-21T10:21:14","guid":{"rendered":"https:\/\/blogs.encamina.com\/transformacion-digital\/?p=1635"},"modified":"2026-08-28T12:29:22","modified_gmt":"2026-08-28T12:29:22","slug":"university-of-oviedo-and-encamina-tackle-university-dropout-with-ai","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/","title":{"rendered":"University of Oviedo and ENCAMINA tackle university dropout with AI"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1506\" src=\"http:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg 1000w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI-300x200.jpg 300w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI-768x513.jpg 768w, https:\/\/encaminablogs.wpenginepowered.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI-610x407.jpg 610w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Student dropout is a challenge for any educational institution, affecting both students and the institution itself. At the <strong>University of Oviedo<\/strong>, aware of the scale of the issue, they decided to address it in an innovative way.<\/p>\n<p>The reasons behind dropout can vary widely: academic difficulties, financial problems, personal circumstances, among others. This issue not only has a negative impact on students\u2019 lives, but can also affect the reputation and effectiveness of educational institutions.<\/p>\n<p><!--more--><\/p>\n<h2>A critical challenge and an innovative solution<\/h2>\n<p>The University of Oviedo faces a dropout rate it aims to reduce. Although its figures are similar to those of the rest of the Spanish University System, the institution is seeking effective solutions to predict and prevent these situations. This is how, within the framework of the Microsoft Open Education Analytics programme, a unique opportunity arose to explore the capabilities of the Azure platform and its components, leading to a collaboration with ENCAMINA.<\/p>\n<p>The solution proposed by our team consisted of developing a machine learning model capable of analysing students\u2019 historical data to predict the likelihood of dropout. This model makes it possible to identify at-risk students early enough to implement preventive measures. As explained by <strong>Alberto Manuel Fern\u00e1ndez, Director of the Information Technology Area at the University of Oviedo<\/strong>:<\/p>\n<p><em>\u00abWe found the proposal interesting and, after considering several ideas, developing a dropout predictor based on our historical academic records seemed both attractive and feasible.\u00bb<\/em><\/p>\n<h2>Cutting-edge technology at the service of education<\/h2>\n<p>The project was implemented entirely on Azure. Using <strong>Azure Synapse<\/strong> for data ingestion, <strong>Databricks<\/strong> for processing, and <strong>Azure Machine Learning<\/strong> for algorithm development, a robust and efficient model was created. The results are visualised through <strong>Power BI<\/strong>, enabling academic leaders to access reports and make informed decisions.<\/p>\n<p><em>\u00abFrom Azure, daily data increments are consumed and processed with Azure Synapse, deposited in a Data Lake, and then processed with Databricks by running the Machine Learning algorithm that generates the prediction. This is later visualised with Power BI,\u00bb<\/em> says Alberto Manuel Fern\u00e1ndez.<\/p>\n<h2>From pilot to real-world application<\/h2>\n<p>The model\u2019s accuracy is evaluated on a daily basis. The selected algorithm is retrained every day using 15 years of historical data. This approach makes it possible to <strong>continuously adjust the model and generate reliability indicators<\/strong>. According to Alberto Manuel Fern\u00e1ndez:<\/p>\n<p><em>\u00abThe model is quite accurate in determining who is NOT going to drop out, and somewhat exaggerated when predicting who WILL drop out. On average, it has a 0.95% error rate in non-dropout predictions and overestimates dropout predictions by 60%.\u00bb<\/em><\/p>\n<p>Although the tool is still in the pilot phase, it is expected to complement the tutorial action plans of all faculties and schools, helping to reduce university dropout through earlier and more precise interventions. Early detection is crucial, especially during the first terms of the first academic year, although this also presents challenges due to the limited activity records available for new students at that early stage.<\/p>\n<h2>According to the IT Director at the University of Oviedo<\/h2>\n<p>ENCAMINA has been a strategic partner throughout the entire process, from presenting the initiative to developing the project. Its support has been key to the success of this initiative, providing not only the technical infrastructure but also the guidance needed to implement and fine-tune the model.<\/p>\n<p>The University of Oviedo, with the support of ENCAMINA and Microsoft, has taken a significant step towards reducing university dropout through advanced technology. This project stands out not only for its innovation, but also for its potential to transform educational management and significantly improve students\u2019 lives.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Student dropout is a challenge for any educational institution, affecting both students and the institution itself. At the University of Oviedo, aware of the scale of the issue, they decided to address it in an innovative way. The reasons behind &hellip; <a href=\"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1635","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>University of Oviedo and ENCAMINA tackle university dropout with AI - Transformaci\u00f3n Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"University of Oviedo and ENCAMINA tackle university dropout with AI\" \/>\n<meta property=\"og:description\" content=\"Student dropout is a challenge for any educational institution, affecting both students and the institution itself. At the University of Oviedo, aware of the scale of the issue, they decided to address it in an innovative way. The reasons behind &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Transformaci\u00f3n Digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-21T10:21:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T12:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hugo de Juan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo de Juan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/\"},\"author\":{\"name\":\"Hugo de Juan\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/#\\\/schema\\\/person\\\/e04b6380b3883961698c77c224fe8a71\"},\"headline\":\"University of Oviedo and ENCAMINA tackle university dropout with AI\",\"datePublished\":\"2024-06-21T10:21:14+00:00\",\"dateModified\":\"2026-08-28T12:29:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/\"},\"wordCount\":599,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2024\\\/06\\\/UNIOVI.jpg\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/\",\"url\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/\",\"name\":\"University of Oviedo and ENCAMINA tackle university dropout with AI - Transformaci\u00f3n Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2024\\\/06\\\/UNIOVI.jpg\",\"datePublished\":\"2024-06-21T10:21:14+00:00\",\"dateModified\":\"2026-08-28T12:29:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/#\\\/schema\\\/person\\\/e04b6380b3883961698c77c224fe8a71\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2024\\\/06\\\/UNIOVI.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2024\\\/06\\\/UNIOVI.jpg\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"University of Oviedo and ENCAMINA tackle university dropout with AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/#website\",\"url\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/\",\"name\":\"Transformaci\u00f3n Digital\",\"description\":\"M\u00e1s colaborativos, inteligentes, flexibles y veloces\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/#\\\/schema\\\/person\\\/e04b6380b3883961698c77c224fe8a71\",\"name\":\"Hugo de Juan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe31b0215c170423f206c68fc4e1bcf7aa67c86c534efa59f0b3c5e4b643bc5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe31b0215c170423f206c68fc4e1bcf7aa67c86c534efa59f0b3c5e4b643bc5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe31b0215c170423f206c68fc4e1bcf7aa67c86c534efa59f0b3c5e4b643bc5?s=96&d=mm&r=g\",\"caption\":\"Hugo de Juan\"},\"description\":\"Ingeniero de Telecomunicaci\u00f3n en mis inicios, pas\u00e9 al lado m\u00e1s colorido del negocio con un master en Marketing y posteriormente con un Executive MBA. Hoy CEO en ENCAMINA, socio director en ENTRESISTEMAS, profesor postgrado en ESIC Marketing &amp; Business School, so\u00f1ador, eterno aprendiz y Doctor Ingeniero en econom\u00eda digital. Me va el marketing, la tecnolog\u00eda, mi familia, los amigos y la vida buena, incluso m\u00e1s que la buena vida.\",\"url\":\"https:\\\/\\\/blogs.encamina.com\\\/transformacion-digital\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"University of Oviedo and ENCAMINA tackle university dropout with AI - Transformaci\u00f3n Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/","og_locale":"es_ES","og_type":"article","og_title":"University of Oviedo and ENCAMINA tackle university dropout with AI","og_description":"Student dropout is a challenge for any educational institution, affecting both students and the institution itself. At the University of Oviedo, aware of the scale of the issue, they decided to address it in an innovative way. The reasons behind &hellip; Continue reading &rarr;","og_url":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/","og_site_name":"Transformaci\u00f3n Digital","article_published_time":"2024-06-21T10:21:14+00:00","article_modified_time":"2026-08-28T12:29:22+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg","type":"image\/jpeg"}],"author":"Hugo de Juan","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Hugo de Juan","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#article","isPartOf":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/"},"author":{"name":"Hugo de Juan","@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/#\/schema\/person\/e04b6380b3883961698c77c224fe8a71"},"headline":"University of Oviedo and ENCAMINA tackle university dropout with AI","datePublished":"2024-06-21T10:21:14+00:00","dateModified":"2026-08-28T12:29:22+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/"},"wordCount":599,"commentCount":0,"image":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#primaryimage"},"thumbnailUrl":"http:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/","url":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/","name":"University of Oviedo and ENCAMINA tackle university dropout with AI - Transformaci\u00f3n Digital","isPartOf":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#primaryimage"},"image":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#primaryimage"},"thumbnailUrl":"http:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg","datePublished":"2024-06-21T10:21:14+00:00","dateModified":"2026-08-28T12:29:22+00:00","author":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/#\/schema\/person\/e04b6380b3883961698c77c224fe8a71"},"breadcrumb":{"@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#primaryimage","url":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg","contentUrl":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-content\/uploads\/sites\/18\/2024\/06\/UNIOVI.jpg","width":1000,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/university-of-oviedo-and-encamina-tackle-university-dropout-with-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blogs.encamina.com\/transformacion-digital\/"},{"@type":"ListItem","position":2,"name":"University of Oviedo and ENCAMINA tackle university dropout with AI"}]},{"@type":"WebSite","@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/#website","url":"https:\/\/blogs.encamina.com\/transformacion-digital\/","name":"Transformaci\u00f3n Digital","description":"M\u00e1s colaborativos, inteligentes, flexibles y veloces","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.encamina.com\/transformacion-digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blogs.encamina.com\/transformacion-digital\/#\/schema\/person\/e04b6380b3883961698c77c224fe8a71","name":"Hugo de Juan","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe31b0215c170423f206c68fc4e1bcf7aa67c86c534efa59f0b3c5e4b643bc5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe31b0215c170423f206c68fc4e1bcf7aa67c86c534efa59f0b3c5e4b643bc5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe31b0215c170423f206c68fc4e1bcf7aa67c86c534efa59f0b3c5e4b643bc5?s=96&d=mm&r=g","caption":"Hugo de Juan"},"description":"Ingeniero de Telecomunicaci\u00f3n en mis inicios, pas\u00e9 al lado m\u00e1s colorido del negocio con un master en Marketing y posteriormente con un Executive MBA. Hoy CEO en ENCAMINA, socio director en ENTRESISTEMAS, profesor postgrado en ESIC Marketing &amp; Business School, so\u00f1ador, eterno aprendiz y Doctor Ingeniero en econom\u00eda digital. Me va el marketing, la tecnolog\u00eda, mi familia, los amigos y la vida buena, incluso m\u00e1s que la buena vida.","url":"https:\/\/blogs.encamina.com\/transformacion-digital\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/posts\/1635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/comments?post=1635"}],"version-history":[{"count":1,"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/posts\/1635\/revisions"}],"predecessor-version":[{"id":1636,"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/posts\/1635\/revisions\/1636"}],"wp:attachment":[{"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/media?parent=1635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/categories?post=1635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.encamina.com\/transformacion-digital\/wp-json\/wp\/v2\/tags?post=1635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}