{"id":832,"date":"2014-04-07T09:00:05","date_gmt":"2014-04-07T08:00:05","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/?p=832"},"modified":"2014-06-02T17:49:15","modified_gmt":"2014-06-02T16:49:15","slug":"mira_1","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2014\/04\/07\/mira_1\/","title":{"rendered":"MIRA II: Novedades en Dynamics CRM 2013 para 2014"},"content":{"rendered":"<p>Esta entrada completa la serie dedicada a las novedades que va a incorporar Microsoft Dynamics\u00a0CRM 2013 durante el resto del a\u00f1o 2014 en el <strong>\u00e1rea de Marketing: Mira. <\/strong><\/p>\n<ul>\n<li><a title=\"MIRA I: Novedades en Dynamics CRM 2013 para 2014\" href=\"http:\/\/blogs.encamina.com\/mascrm\/2014\/03\/25\/mira\/\" target=\"_blank\">MIRA I: Novedades en Dynamics CRM 2013 para 2014<\/a><\/li>\n<li><a title=\"LEO y SUBRA: Novedades en Dynamics CRM 2013 para 2014\" href=\"http:\/\/blogs.encamina.com\/mascrm\/2014\/03\/10\/leo_subra\/\" target=\"_blank\">LEO y SUBRA: Novedades en Dynamics CRM 2013 para 2014<\/a><\/li>\n<\/ul>\n<p><strong>Microsoft Dynamics Marketing<\/strong> es el nombre comercial que Microsoft ha puesto a la integraci\u00f3n de <strong>MarketingPilot<\/strong> en la familia de productos Microsoft Dynamics.\u00a0Y <strong>Mira<\/strong> el nombre del proyecto hasta que <strong>Dynamics Marketing<\/strong> sea lanzado como producto.<!--more--><\/p>\n<p><div id=\"attachment_830\" style=\"width: 100px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-830\" class=\" wp-image-830 \" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/03\/Certified2013-150x150.png\" alt=\"Microsoft Dynamics CRM 2013\" width=\"90\" height=\"90\" \/><p id=\"caption-attachment-830\" class=\"wp-caption-text\">Microsoft Dynamics CRM 2013<\/p><\/div><\/p>\n<p>Seg\u00fan Microsoft\u00a0&#8216;<strong>Dynamics Marketing<\/strong> proporciona una soluci\u00f3n integral para la gesti\u00f3n del marketing que permite a las organizaciones comprender mejor a sus clientes, gestionar y optimizar sus operaciones de marketing y crear campa\u00f1as de marketing automatizadas, medibles y multicanal&#8217;.<\/p>\n<h1>Qu\u00e9 \u00e1reas de marketing soporta<\/h1>\n<p>Se muestra a continuaci\u00f3n, con pantallazos directamente obtenidos de la aplicaci\u00f3n, las \u00e1reas a las que Dynamics Marketing da soporte.<\/p>\n<p><div id=\"attachment_834\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-834\" class=\"size-medium wp-image-834\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas-300x46.png\" alt=\"Dynamics Marketing Areas\" width=\"300\" height=\"46\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas-300x46.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas.png 898w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-834\" class=\"wp-caption-text\">Dynamics Marketing Areas<\/p><\/div><\/p>\n<h2>Proyectos<\/h2>\n<p><div id=\"attachment_835\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_11_Projects.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-835\" class=\" wp-image-835  \" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_11_Projects-300x115.png\" alt=\"Dynamics Marketing Projects I\" width=\"300\" height=\"115\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_11_Projects-300x115.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_11_Projects.png 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-835\" class=\"wp-caption-text\">Dynamics Marketing Projects I<\/p><\/div><\/p>\n<p><div id=\"attachment_836\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_12_Projects.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-836\" class=\"size-medium wp-image-836\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_12_Projects-300x115.png\" alt=\"Dynamics Marketing Projects II\" width=\"300\" height=\"115\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_12_Projects-300x115.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_12_Projects.png 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-836\" class=\"wp-caption-text\">Dynamics Marketing Projects II<\/p><\/div><\/p>\n<h2>Automatizaci\u00f3n de marketing<\/h2>\n<p><div id=\"attachment_837\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_21_MarketingAutomation.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-837\" class=\"size-medium wp-image-837\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_21_MarketingAutomation-300x115.png\" alt=\"Dynamics Marketing Automation I\" width=\"300\" height=\"115\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_21_MarketingAutomation-300x115.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_21_MarketingAutomation.png 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-837\" class=\"wp-caption-text\">Dynamics Marketing Automation I<\/p><\/div><\/p>\n<p><div id=\"attachment_838\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_22_MarketingAutomation.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-838\" class=\"size-medium wp-image-838\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_22_MarketingAutomation-300x115.png\" alt=\"Dynamics Marketing Automation II\" width=\"300\" height=\"115\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_22_MarketingAutomation-300x115.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_22_MarketingAutomation.png 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-838\" class=\"wp-caption-text\">Dynamics Marketing Automation II<\/p><\/div><\/p>\n<p><div id=\"attachment_839\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_23_MarketingAutomation.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-839\" class=\"size-medium wp-image-839\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_23_MarketingAutomation-300x116.png\" alt=\"Dynamics Marketing Automation III\" width=\"300\" height=\"116\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_23_MarketingAutomation-300x116.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_23_MarketingAutomation.png 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-839\" class=\"wp-caption-text\">Dynamics Marketing Automation III<\/p><\/div><\/p>\n<h3><\/h3>\n<h2>Activos y medios de comunicaci\u00f3n<\/h2>\n<p><div id=\"attachment_843\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_30_Assets.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-843\" class=\"size-medium wp-image-843\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_30_Assets-300x95.png\" alt=\"Dynamics Marketing Assets and Media\" width=\"300\" height=\"95\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_30_Assets-300x95.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_30_Assets.png 907w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-843\" class=\"wp-caption-text\">Dynamics Marketing Assets and Media<\/p><\/div><\/p>\n<h2>Presupuestos<\/h2>\n<p><div id=\"attachment_844\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_40_Budgeting.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-844\" class=\"size-medium wp-image-844\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_40_Budgeting-300x114.png\" alt=\"Dynamics Marketing Budgeting\" width=\"300\" height=\"114\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_40_Budgeting-300x114.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_40_Budgeting.png 907w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-844\" class=\"wp-caption-text\">Dynamics Marketing Budgeting<\/p><\/div><\/p>\n<h2>Informes y rendimiento<\/h2>\n<p><div id=\"attachment_845\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_50_Performance.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-845\" class=\"size-medium wp-image-845\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_50_Performance-300x114.png\" alt=\"Dynamics Marketing Performance\" width=\"300\" height=\"114\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_50_Performance-300x114.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_50_Performance.png 907w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-845\" class=\"wp-caption-text\">Dynamics Marketing Performance<\/p><\/div><\/p>\n<h2>Configuraci\u00f3n<\/h2>\n<p><div id=\"attachment_846\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_60_Settings.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-846\" class=\"size-medium wp-image-846\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_60_Settings-300x114.png\" alt=\"Dynamics Marketing Settings\" width=\"300\" height=\"114\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_60_Settings-300x114.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_60_Settings.png 907w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-846\" class=\"wp-caption-text\">Dynamics Marketing Settings<\/p><\/div><\/p>\n<p><div id=\"attachment_847\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_61_Settings.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-847\" class=\"size-medium wp-image-847\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_61_Settings-300x114.png\" alt=\"Dynamics Marketing Settings I\" width=\"300\" height=\"114\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_61_Settings-300x114.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_61_Settings.png 907w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-847\" class=\"wp-caption-text\">Dynamics Marketing Settings I<\/p><\/div><\/p>\n<p><div id=\"attachment_848\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_62_Settings.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-848\" class=\"size-medium wp-image-848\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_62_Settings-300x114.png\" alt=\"Dynamics Marketing Settings II\" width=\"300\" height=\"114\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_62_Settings-300x114.png 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2014\/04\/DM_Areas_62_Settings.png 907w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-848\" class=\"wp-caption-text\">Dynamics Marketing Settings II<\/p><\/div><\/p>\n<h1>Cu\u00e1nto cuesta<\/h1>\n<p>Aunque todav\u00eda no est\u00e1 anunciado el coste de este producto, s\u00ed que parece que <strong>va a ser un producto diferente<\/strong> a Microsoft Dynamics CRM, licenciado (On-premise) o suscrito aparte en Office 365 y con un coste adicional por uso en funci\u00f3n del n\u00famero de mensajes de email enviados cada mes.<\/p>\n<h1>Conclusiones<\/h1>\n<p>Dynamics Marketing es una soluci\u00f3n que entra a competir directamente en el <strong>mercado de herramientas de automatizaci\u00f3n de marketing integradas con Dynamics CRM<\/strong> como <a href=\"http:\/\/www.clickdimensions.com\/\" target=\"_blank\">ClickDimensions<\/a>, <a href=\"https:\/\/www.silverpop.com\/Software\/coremotives\/\" target=\"_blank\">Silverpop<\/a>, <a href=\"http:\/\/www.act-on.com\/products\/crm\/microsoft-dynamics\" target=\"_blank\">Act-on Marketing<\/a>, <a href=\"http:\/\/www.marketo.com\/_assets\/uploads\/Improved-Microsoft-Dynamics-CRM-ROI-with-Marketing-Automation.pdf\" target=\"_blank\">Marketo<\/a>, o <a href=\"http:\/\/www.hubspot.com\/blog\/bid\/8401\/HubSpot-Now-Integrates-With-Microsoft-Dynamics-CRM\" target=\"_blank\">Hubspot<\/a>.<\/p>\n<p>Con la <strong>extensa funcionalidad<\/strong> que aporta y probablemente por el precio al que se vendan las licencias\/uso, Dynamics Marketing es una soluci\u00f3n dirigida a los Departamentos de Marketing de<strong> medianas y grandes empresas<\/strong> o bien de <strong>empresas muy especializadas<\/strong> en marketing como agencias de medios y comunicaci\u00f3n.<\/p>\n<p>Hay que esperar no obstante a ver publicado el coste del producto para realizar un an\u00e1lisis comparativo entre estas soluciones.<\/p>\n<p>Y s\u00ed parece claro que, para empresas con un presupuesto m\u00e1s limitado, van a ser necesarias soluciones m\u00e1s sencillas\/econ\u00f3micas que requieran solo una parte de esta funcionalidad (email marketing, seguimiento de correos enviados o campa\u00f1as en redes sociales solamente).<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Esta entrada completa la serie dedicada a las novedades que va a incorporar Microsoft Dynamics\u00a0CRM 2013 durante el resto del a\u00f1o 2014 en el \u00e1rea de Marketing: Mira. MIRA I: Novedades en Dynamics CRM 2013 para 2014 LEO y SUBRA: &hellip; <a href=\"https:\/\/blogs.encamina.com\/mascrm\/2014\/04\/07\/mira_1\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,6,91,95,87,86,96,38,12,88,85,89,78],"tags":[],"class_list":["post-832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-automatizacion","category-consultancy","category-roadmap","category-desing","category-estrategia","category-project-management","category-integration","category-marketing","category-service","category-social","category-ventas","category-xrm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.3) - 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