{"id":6,"date":"2008-06-29T10:03:00","date_gmt":"2008-06-29T09:03:00","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/2008\/06\/29\/modelos-para-medir-la-fideizacion-de-los-clientes\/"},"modified":"2013-03-04T12:23:10","modified_gmt":"2013-03-04T11:23:10","slug":"modelos-para-medir-la-fideizacion-de-los-clientes","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2008\/06\/29\/modelos-para-medir-la-fideizacion-de-los-clientes\/","title":{"rendered":"Modelos para medir la fideizaci\u00f3n de los clientes"},"content":{"rendered":"

Hace unos 4 a\u00f1os en ENCAMINA <\/a>relializamos un modelo (alineado con los conocimientos CRM de la casa) para medir la fidelizaci\u00f3n de clientes (dentro de un modelo B2B muy controlado en n\u00famero (<100)).
\"\"
Desde entonces, cada 2 x 3 algui\u00e9n (desde Internet) nos pide ese modelo… supongo que porque est\u00e1 investigando para realizar el m\u00e9todo definitivo de medici\u00f3n (\u00f3jala lo consiga!! desde aqu\u00ed os animamos!!)<\/em>.
En el siguiente enlace pod\u00e9is descargar el programita basado en MS Excel que incluye las explicaciones de c\u00f3mo utlizarlo y del que se pueden extraer (espero) algunas ideas \u00fatiles para aquellos que est\u00e9is en este tiempo de investigaciones:<\/p>\n

Control%20fidelizaci%F3n%20de%20clientes.xls<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hace unos 4 a\u00f1os en ENCAMINA relializamos un modelo (alineado con los conocimientos CRM de la casa) para medir la fidelizaci\u00f3n de clientes (dentro de un modelo B2B muy controlado en n\u00famero (<100)).Desde entonces, cada 2 x 3 algui\u00e9n (desde … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,12,88,89],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-bi","category-marketing","category-service","category-ventas"],"yoast_head":"\nModelos para medir la fideizaci\u00f3n de los clientes - M\u00e1s CRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.encamina.com\/mascrm\/2008\/06\/29\/modelos-para-medir-la-fideizacion-de-los-clientes\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo de Juan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/modelos-para-medir-la-fideizacion-de-los-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/modelos-para-medir-la-fideizacion-de-los-clientes\\\/\"},\"author\":{\"name\":\"Hugo de Juan\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#\\\/schema\\\/person\\\/486ee12091b3f96d238191159f897342\"},\"headline\":\"Modelos para medir la fideizaci\u00f3n de los clientes\",\"datePublished\":\"2008-06-29T09:03:00+00:00\",\"dateModified\":\"2013-03-04T11:23:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/modelos-para-medir-la-fideizacion-de-los-clientes\\\/\"},\"wordCount\":126,\"image\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/modelos-para-medir-la-fideizacion-de-los-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/uploaded_images\\\/ratios_fidelizacion-768271.gif\",\"articleSection\":[\"Inteligencia de negocio\",\"Marketing\",\"Servicio\",\"Ventas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/modelos-para-medir-la-fideizacion-de-los-clientes\\\/\",\"url\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/modelos-para-medir-la-fideizacion-de-los-clientes\\\/\",\"name\":\"Modelos para medir la fideizaci\u00f3n de los clientes - 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