{"id":560,"date":"2013-09-30T08:45:42","date_gmt":"2013-09-30T07:45:42","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/?p=560"},"modified":"2014-05-14T10:27:25","modified_gmt":"2014-05-14T09:27:25","slug":"geoanalisis","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2013\/09\/30\/geoanalisis\/","title":{"rendered":"Geoan\u00e1lisis: an\u00e1lisis geogr\u00e1ficos de los datos en CRM"},"content":{"rendered":"<p>En todo proyecto CRM hay un <strong>subproyecto de informes<\/strong> cuyo rango va desde los informes 100% operativos hasta los informes 100% estrat\u00e9gicos. Entre \u00e9stos \u00faltimos est\u00e1n aquellos que ofrecen un <strong>an\u00e1lisis geogr\u00e1fico de los datos: geoan\u00e1lisis.\u00a0<\/strong><\/p>\n<p><div id=\"attachment_587\" style=\"width: 278px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-587\" class=\"size-full wp-image-587 \" alt=\"Geoflow\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Geoflow.jpg\" width=\"268\" height=\"188\" \/><p id=\"caption-attachment-587\" class=\"wp-caption-text\">Geoflow<\/p><\/div><\/p>\n<p style=\"text-align: justify\">All\u00ed\u00a0d\u00f3nde podemos asociar datos en el sistema CRM\u00a0(importe de venta, vendedor, tipo de oportunidad, tipo de incidencia&#8230;) a un dato geogr\u00e1fico (c\u00f3digo postal, calle, poblaci\u00f3n, provincia, pa\u00eds, latitud, longitud&#8230;), tenemos la posibilidad de realizar al an\u00e1lisis geogr\u00e1fico de los primeros.<\/p>\n<p><div id=\"attachment_572\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-572\" class=\" wp-image-572  \" alt=\"Datos geogr\u00e1ficos\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Excel-1024x548.jpg\" width=\"614\" height=\"329\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Excel-1024x548.jpg 1024w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Excel-300x160.jpg 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Excel.jpg 1374w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><p id=\"caption-attachment-572\" class=\"wp-caption-text\">Datos geogr\u00e1ficos<\/p><\/div><\/p>\n<p>Para ello, Microsoft Excel 2013 incorpora un add-in llamado Power Map (antes GeoFlow).<\/p>\n<p><span style=\"color: #000000;font-size: 2.4em;line-height: 1.5em\">Power Map en Microsoft Excel 2013<\/span><\/p>\n<p>En un reciente proyecto, d\u00f3nde quedaban registradas las llamadas telef\u00f3nicas asignadas a un equipo de Agentes de Call Center, tuve la oportunidad de explotar este add-in a partir de los datos en un archivo Excel vinculado a un sistema CRM online como origen de datos.<\/p>\n<blockquote><p>Los resultados son espectaculares!!!<\/p><\/blockquote>\n<h2>Llamadas por agente<\/h2>\n<p><em>Los nombres de los agentes est\u00e1n &#8216;modificados&#8217; para no mostrar informaci\u00f3n confidencial.<\/em><\/p>\n<p><div id=\"attachment_567\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Agent.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-567\" class=\" wp-image-567 \" alt=\"An\u00e1lisis por agente\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Agent-1024x545.jpg\" width=\"614\" height=\"327\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Agent-1024x545.jpg 1024w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Agent-300x159.jpg 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Agent.jpg 1366w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><p id=\"caption-attachment-567\" class=\"wp-caption-text\">An\u00e1lisis por agente<\/p><\/div><\/p>\n<h2>Ventas por poblaci\u00f3n<\/h2>\n<p><div id=\"attachment_568\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/City.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-568\" class=\" wp-image-568 \" alt=\"An\u00e1lisis por poblaci\u00f3n\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/City-1024x545.jpg\" width=\"614\" height=\"327\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/City-1024x545.jpg 1024w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/City-300x159.jpg 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/City.jpg 1366w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><p id=\"caption-attachment-568\" class=\"wp-caption-text\">An\u00e1lisis por poblaci\u00f3n<\/p><\/div><\/p>\n<h2>An\u00e1lisis de varias capas<\/h2>\n<p><div id=\"attachment_569\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Madrid.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-569\" class=\" wp-image-569 \" alt=\"An\u00e1lisis de Madrid\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Madrid-1024x545.jpg\" width=\"614\" height=\"327\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Madrid-1024x545.jpg 1024w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Madrid-300x159.jpg 300w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Madrid.jpg 1366w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><p id=\"caption-attachment-569\" class=\"wp-caption-text\">An\u00e1lisis de Madrid<\/p><\/div><\/p>\n<p>En estos 3 gr\u00e1ficos podemos observar gran parte de las caracter\u00edsticas que ofrece esta herramienta (el add-in es gratuito):<\/p>\n<ul>\n<li><span style=\"line-height: 16px\">Impresionante <strong>capacidad anal\u00edtica<\/strong> navegando din\u00e1micamente con el rat\u00f3n y el teclado por un <strong>mapa en 3-D<\/strong>; exactamente igual a que lo hacemos por en\u00a0<a title=\"Bing\" href=\"http:\/\/www.bing.com\/maps\/\" target=\"_blank\">Bing<\/a>.\u00a0<\/span><\/li>\n<li>Datos sumarizados en <strong>gr\u00e1ficos superpuestos<\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a style=\"font-weight: bold;text-align: center\" href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Charts.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-576 aligncenter\" title=\"Charts\" alt=\"Charts\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Charts.png\" width=\"504\" height=\"190\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Charts.png 840w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Charts-300x112.png 300w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/a><\/p>\n<ul>\n<li>An\u00e1lisis por distintos segmentos\/agrupaciones geogr\u00e1ficas (calles, c\u00f3digos postales, poblaciones&#8230;).<\/li>\n<li>A\u00f1adir <strong>comentarios y notas <\/strong>al mapa.<\/li>\n<li>Visualizar los datos a trav\u00e9s de una escala de tiempo para las <strong>series temporales<\/strong>.<\/li>\n<li>Trabajar con <strong>capas<\/strong>, para tener la opci\u00f3n de superponer unos an\u00e1lisis a otros.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a style=\"font-weight: bold;text-align: center\" href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Capas.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-578 aligncenter\" alt=\"Capas\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Capas.png\" width=\"296\" height=\"141\" \/><\/a><\/p>\n<ul>\n<li>Crear, guardar y reproducir tours para crear <strong>v\u00eddeos animados<\/strong> con las escenas guardadas.<\/li>\n<\/ul>\n<p><div id=\"attachment_579\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Video.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-579\" class=\" wp-image-579 \" alt=\"Video\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Video.png\" width=\"463\" height=\"210\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Video.png 579w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/09\/Video-300x136.png 300w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/a><p id=\"caption-attachment-579\" class=\"wp-caption-text\">Video<\/p><\/div><\/p>\n<h1>\u00bfQu\u00e9 datos de mi CRM son geolocalizables?<\/h1>\n<p>Dado que pr\u00e1cticamente todos los datos en un sistema CRM est\u00e1n relacionados con los clientes (Empresas\/Contactos), y dado que todo cliente tiene datos de direcci\u00f3n que permiten su geolocalizaci\u00f3n (c\u00f3digo postal, localidad, provincia&#8230;), en la pr\u00e1ctica podemos obtener gr\u00e1ficos de este tipo para todas las entidades de un t\u00edpico sistema CRM, por ejemplo:<\/p>\n<ul>\n<li><span style=\"line-height: 16px\">Ingresos estimados de las oportunidades de ventas por provincias.\u00a0<\/span><\/li>\n<li>Ofertas por por poblaci\u00f3n.<\/li>\n<li>Pedidos por c\u00f3digo postal.<\/li>\n<li>Llamadas telef\u00f3nicas por poblaci\u00f3n.<\/li>\n<li>Visitas por provincia.<\/li>\n<li>Inciencias por pa\u00eds&#8230;<\/li>\n<\/ul>\n<h1>Conclusi\u00f3n<\/h1>\n<p>En definitiva, all\u00ed d\u00f3nde tengamos un origen de datos que podamos <a title=\"Geocodificar\" href=\"http:\/\/es.wikipedia.org\/wiki\/Geocodificaci%C3%B3n\" target=\"_blank\">geocodificar<\/a>, tenemos la posibilidad de representar dichos datos de forma espacial, lo cual nos permite dar un paso de gigante a la hora de analizar la informaci\u00f3n de nuestro sistema CRM.<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>En todo proyecto CRM hay un subproyecto de informes cuyo rango va desde los informes 100% operativos hasta los informes 100% estrat\u00e9gicos. Entre \u00e9stos \u00faltimos est\u00e1n aquellos que ofrecen un an\u00e1lisis geogr\u00e1fico de los datos: geoan\u00e1lisis.\u00a0 All\u00ed\u00a0d\u00f3nde podemos asociar datos &hellip; <a href=\"https:\/\/blogs.encamina.com\/mascrm\/2013\/09\/30\/geoanalisis\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,91,87,86,38,55,88,89,78],"tags":[],"class_list":["post-560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-consultancy","category-desing","category-estrategia","category-integration","category-powerpivot","category-service","category-ventas","category-xrm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.3) - 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