{"id":40,"date":"2010-09-09T09:27:12","date_gmt":"2010-09-09T08:27:12","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/?p=40"},"modified":"2013-03-04T12:15:53","modified_gmt":"2013-03-04T11:15:53","slug":"mucho-mas-alla-del-email-marketing","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2010\/09\/09\/mucho-mas-alla-del-email-marketing\/","title":{"rendered":"Mucho m\u00e1s all\u00e1 del email-marketing"},"content":{"rendered":"

Ya sea por reducci\u00f3n de costes<\/strong>, por eficiencia<\/strong> de la comunicaci\u00f3n, por reducir el gasto de papel o por muchos otros \u201cpros\u201d, en la comunicaci\u00f3n con los clientes se est\u00e1 usando e incluso abusando del email-marketing cada vez m\u00e1s.<\/p>\n

Como usuarios todos estamos ya acostumbrados a recibir decenas de boletines electr\u00f3nicos semanalmente, probablemente en exceso sobre lo que podemos digerir como consumidores de informaci\u00f3n, incluso aunque nos interese.<\/p>\n

\"\"<\/a><\/p>\n

El reto para las organizaciones que quieren comunicar por el canal ( hoy ya \u201ctradicional\u201d) del email \u2013marketing, es el ser capaces de lograr contenidos, procesos y herramientas<\/strong> que de una forma muy eficiente <\/strong>puedan llegar con el mensaje atractivo<\/strong>, personalizado<\/strong> y de verdadero inter\u00e9s<\/strong> para cada usuario individual que lo recibe, obteniendo el m\u00e1ximo feedback<\/strong> posible de esa interacci\u00f3n y reaccionando automatizadamente<\/strong> con respuestas eficaces ante esa interacci\u00f3n y persistiendo con el recuerdo m\u00e1s positivo<\/strong> en nuestros receptores de esa experiencia que apenas llega a durar unos cuantos segundos.<\/p>\n

Si vamos m\u00e1s all\u00e1, el verdadero reto es mejorar la fidelizaci\u00f3n<\/strong> de clientes y lograr un retorno hacia el negocio en forma de descubrimiento de nuevos microsegmentos<\/strong> dentro de nuestra base de datos, de nuevas oportunidades<\/strong> de negocio, de sugerencias<\/strong> de nuestros clientes, etc., etc.<\/p>\n

\"\"<\/a>IMPACTO<\/a>, es una soluci\u00f3n de e-mailing avanzado, en combinaci\u00f3n y totalmente integrado con el potente Microsoft Dynamics CRM 4.0,<\/a> para la automatizaci\u00f3n de campa\u00f1as de e-mailing con un componente de inspecci\u00f3n e intrusi\u00f3n en el comportamiento del cliente.<\/p>\n

Desc\u00e1rgate el d\u00edptico del producto (.PDF – 2,63Mb)<\/a><\/p>\n

Visita el sitio oficial de Solution Finder de Microsoft<\/a>\u00a0o el sitio especialista de Soluciones Dynamics CRM de Microsoft<\/a><\/p>\n

Ejemplo de c\u00f3mo se utiliza IMPACTO:<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Ya sea por reducci\u00f3n de costes, por eficiencia de la comunicaci\u00f3n, por reducir el gasto de papel o por muchos otros \u201cpros\u201d, en la comunicaci\u00f3n con los clientes se est\u00e1 usando e incluso abusando del email-marketing cada vez m\u00e1s. Como … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,86,96,90,12,88,78],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-consultancy","category-estrategia","category-project-management","category-bi","category-marketing","category-service","category-xrm"],"yoast_head":"\nMucho m\u00e1s all\u00e1 del email-marketing - M\u00e1s CRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.encamina.com\/mascrm\/2010\/09\/09\/mucho-mas-alla-del-email-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo de Juan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2010\\\/09\\\/09\\\/mucho-mas-alla-del-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2010\\\/09\\\/09\\\/mucho-mas-alla-del-email-marketing\\\/\"},\"author\":{\"name\":\"Hugo de Juan\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#\\\/schema\\\/person\\\/486ee12091b3f96d238191159f897342\"},\"headline\":\"Mucho m\u00e1s all\u00e1 del email-marketing\",\"datePublished\":\"2010-09-09T08:27:12+00:00\",\"dateModified\":\"2013-03-04T11:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2010\\\/09\\\/09\\\/mucho-mas-alla-del-email-marketing\\\/\"},\"wordCount\":300,\"image\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2010\\\/09\\\/09\\\/mucho-mas-alla-del-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/files\\\/2010\\\/09\\\/arroba1.jpg\",\"articleSection\":[\"Consultor\u00eda\",\"Estrategia\",\"Gesti\u00f3n de proyectos\",\"Inteligencia de negocio\",\"Marketing\",\"Servicio\",\"XRM\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2010\\\/09\\\/09\\\/mucho-mas-alla-del-email-marketing\\\/\",\"url\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2010\\\/09\\\/09\\\/mucho-mas-alla-del-email-marketing\\\/\",\"name\":\"Mucho m\u00e1s all\u00e1 del email-marketing - 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