{"id":367,"date":"2013-05-27T10:19:36","date_gmt":"2013-05-27T09:19:36","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/?p=367"},"modified":"2014-05-14T10:27:25","modified_gmt":"2014-05-14T09:27:25","slug":"social-crm","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2013\/05\/27\/social-crm\/","title":{"rendered":"Escuchando las redes: Social CRM"},"content":{"rendered":"<p>Las redes sociales constituyen una fuente de informaci\u00f3n en tiempo real que puede proporcionar a las empresas un conocimiento muy valioso sobre sus productos y servicios. Esto es\u00a0Social CRM.<\/p>\n<p><div id=\"attachment_385\" style=\"width: 166px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/SOCIAL_CRM.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-385\" class=\" wp-image-385 \" title=\"Social CRM\" alt=\"Social CRM\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/SOCIAL_CRM.jpg\" width=\"156\" height=\"116\" \/><\/a><p id=\"caption-attachment-385\" class=\"wp-caption-text\">Social CRM<\/p><\/div><\/p>\n<p>Antes de que las redes sociales existieran este conocimiento hubiese sido imposible de obtener con tan poco esfuerzo. Pero hoy en d\u00eda est\u00e1 a la disposici\u00f3n de aquellas empresas que quieran escuchar lo que se dice de ellas en las redes.<\/p>\n<p><div id=\"attachment_387\" style=\"width: 202px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/REDES_SOCIALES.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-387\" class=\" wp-image-387 \" title=\"Redes sociales\" alt=\"Redes sociales\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/REDES_SOCIALES.jpg\" width=\"192\" height=\"95\" srcset=\"https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/REDES_SOCIALES.jpg 320w, https:\/\/encaminablogs.wpenginepowered.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/REDES_SOCIALES-300x148.jpg 300w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/a><p id=\"caption-attachment-387\" class=\"wp-caption-text\">Redes sociales<\/p><\/div><\/p>\n<p>Las empresas con presencia en Internet deben estar dispuestas a escuchar las redes para poder no solo conocer sino responder y modular las opiniones sobre las ellas mismas en las redes sociales.<\/p>\n<p><div id=\"attachment_390\" style=\"width: 183px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/COMMUNITY_MANAGER.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-390\" class=\" wp-image-390 \" title=\"Community Manager\" alt=\"Community Manager\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/COMMUNITY_MANAGER.jpg\" width=\"173\" height=\"104\" \/><\/a><p id=\"caption-attachment-390\" class=\"wp-caption-text\">Community Manager<\/p><\/div><\/p>\n<p>He conocido casos de empresas con unos servicios mediocres que han contratado e instruido un peque\u00f1o ejercito de &#8216;moduladores&#8217;, Community Managers, con la intenci\u00f3n de borrar las malas opiniones que sobre ellas se ha vertido en redes sociales. Y ha visto c\u00f3mo estas empresas fracasaban en este intento por mejorar su imagen.<\/p>\n<blockquote><p>Porque no se trata de &#8216;sobrescribir&#8217; las opiniones en las redes sociales sino de exponerse a las mismas para mejorar sus propios productos y servicios.<\/p><\/blockquote>\n<p>Simplemente no es posible cambiar radicalmente lo que de una empresa las redes dicen pero s\u00ed de entrar en un di\u00e1logo justo d\u00f3nde aportar las posiciones de la empresa en los asuntos que le afectan.<\/p>\n<p><div id=\"attachment_393\" style=\"width: 109px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/CRM_LOGO1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-393\" class=\" wp-image-393  \" title=\"Dynamics CRM 2011\" alt=\"Dynamics CRM 2011\" src=\"http:\/\/blogs.encamina.com\/mascrm\/wp-content\/uploads\/sites\/10\/2013\/05\/CRM_LOGO1.jpg\" width=\"99\" height=\"89\" \/><\/a><p id=\"caption-attachment-393\" class=\"wp-caption-text\">Dynamics CRM 2011<\/p><\/div><\/p>\n<p>Y aqu\u00ed es d\u00f3nde Microsoft Dynamics CRM 2011 s\u00ed que marca una diferencia por el soporte que ofrecer en esta funci\u00f3n.\u00a0Esto es lo que propone Microsoft, como funcionalidad integrada en Dynamics CRM 2011.<\/p>\n<p><iframe loading=\"lazy\" title=\"CRM 2011 - Social CRM for Sales\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MbMvdDjdHTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Las redes sociales constituyen una fuente de informaci\u00f3n en tiempo real que puede proporcionar a las empresas un conocimiento muy valioso sobre sus productos y servicios. Esto es\u00a0Social CRM. Antes de que las redes sociales existieran este conocimiento hubiese sido &hellip; <a href=\"https:\/\/blogs.encamina.com\/mascrm\/2013\/05\/27\/social-crm\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,95,86,12,88,85,89,78],"tags":[],"class_list":["post-367","post","type-post","status-publish","format-standard","hentry","category-consultancy","category-roadmap","category-estrategia","category-marketing","category-service","category-social","category-ventas","category-xrm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Escuchando las redes: Social CRM - M\u00e1s CRM<\/title>\n<meta name=\"description\" content=\"Las redes sociales constituyen una fuente de informaci\u00f3n en tiempo real que puede proporcionar a las empresas un conocimiento muy valioso sobre sus productos y servicios. 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