{"id":20,"date":"2009-12-01T09:50:00","date_gmt":"2009-12-01T08:50:00","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/2009\/12\/01\/dynamics-crm-y-el-aprovechamiento-de-internet\/"},"modified":"2013-03-04T12:16:49","modified_gmt":"2013-03-04T11:16:49","slug":"dynamics-crm-y-el-aprovechamiento-de-internet","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2009\/12\/01\/dynamics-crm-y-el-aprovechamiento-de-internet\/","title":{"rendered":"Dynamics CRM y el aprovechamiento de Internet"},"content":{"rendered":"

Los tradicionales CRM ocupados en la gesti\u00f3n de las relaciones con el cliente hace ya tiempo que han virado a sacarle partido a un canal tan potente y cada vez m\u00e1s primordial como es Internet.<\/p>\n

Dynamics CRM 4.0 ya ha estado dando pasos en este sentido (un acelerador de e-service, otro acelerador que permite sacar partido de Twitter <\/a>y en breve se podr\u00edan anunciar versiones de este plug-in para otras redes sociales, etc.) y donde no ha llegado, los partners como ENCAMINA <\/a>hemos lanzado desarrollos para lograrlo (integraciones con e-mail-marketing<\/a>, integraciones con encuestas on-line a trav\u00e9s de programas especialistas, integraciones con la web para traspasar servicios y transacciones entre ambos mundos, etc.).<\/p>\n

Implantar un CRM hoy ya no se entiende sin aprovechar al m\u00e1ximo el canal web a trav\u00e9s de los diferentes aceleradores y desarrollos ad-hoc, pero sobre todo a trav\u00e9s de la automatizaci\u00f3n de procesos mediante workflows (para autosegmentaciones din\u00e1micas<\/a>, concentraci\u00f3n de campa\u00f1as, seguimiento de casos y oportunidades, etc.).
A modo de ejemplo, ah\u00ed va una presentaci\u00f3n que desarrolla en m\u00e1s detalle estas cuestiones:<\/p>\n

Dynamics CRM y el aprovechamiento de Internet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Los tradicionales CRM ocupados en la gesti\u00f3n de las relaciones con el cliente hace ya tiempo que han virado a sacarle partido a un canal tan potente y cada vez m\u00e1s primordial como es Internet. Dynamics CRM 4.0 ya ha … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,91,86],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-architecture","category-consultancy","category-estrategia"],"yoast_head":"\nDynamics CRM y el aprovechamiento de Internet - M\u00e1s CRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.encamina.com\/mascrm\/2009\/12\/01\/dynamics-crm-y-el-aprovechamiento-de-internet\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo de Juan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2009\\\/12\\\/01\\\/dynamics-crm-y-el-aprovechamiento-de-internet\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2009\\\/12\\\/01\\\/dynamics-crm-y-el-aprovechamiento-de-internet\\\/\"},\"author\":{\"name\":\"Hugo de Juan\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#\\\/schema\\\/person\\\/486ee12091b3f96d238191159f897342\"},\"headline\":\"Dynamics CRM y el aprovechamiento de Internet\",\"datePublished\":\"2009-12-01T08:50:00+00:00\",\"dateModified\":\"2013-03-04T11:16:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2009\\\/12\\\/01\\\/dynamics-crm-y-el-aprovechamiento-de-internet\\\/\"},\"wordCount\":201,\"articleSection\":[\"Arquitectura\",\"Consultor\u00eda\",\"Estrategia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2009\\\/12\\\/01\\\/dynamics-crm-y-el-aprovechamiento-de-internet\\\/\",\"url\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2009\\\/12\\\/01\\\/dynamics-crm-y-el-aprovechamiento-de-internet\\\/\",\"name\":\"Dynamics CRM y el aprovechamiento de Internet - M\u00e1s CRM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#website\"},\"datePublished\":\"2009-12-01T08:50:00+00:00\",\"dateModified\":\"2013-03-04T11:16:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#\\\/schema\\\/person\\\/486ee12091b3f96d238191159f897342\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2009\\\/12\\\/01\\\/dynamics-crm-y-el-aprovechamiento-de-internet\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/\",\"name\":\"M\u00e1s CRM\",\"description\":\"Reflexiones y apuntes sobre arquitectura, consultor\u00eda y gesti\u00f3n proyectos CRM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#\\\/schema\\\/person\\\/486ee12091b3f96d238191159f897342\",\"name\":\"Hugo de Juan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da3366cf2fa4f0204b16b93ed8302a0c44452d571f45c1c3b63b3200ca8bd12f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da3366cf2fa4f0204b16b93ed8302a0c44452d571f45c1c3b63b3200ca8bd12f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da3366cf2fa4f0204b16b93ed8302a0c44452d571f45c1c3b63b3200ca8bd12f?s=96&d=mm&r=g\",\"caption\":\"Hugo de Juan\"},\"description\":\"Ingeniero de Telecomunicaci\u00f3n en mis bases pas\u00e9 al lado oscuro con un master en Marketing y posteriormente con un executive MBA. 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