{"id":195,"date":"2008-07-13T08:35:00","date_gmt":"2008-07-13T07:35:00","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/2008\/07\/13\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\/"},"modified":"2013-03-04T12:22:35","modified_gmt":"2013-03-04T11:22:35","slug":"saber-lo-que-le-interesa-a-un-ciente-via-newsletter","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2008\/07\/13\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\/","title":{"rendered":"Saber lo que le interesa a un ciente v\u00eda newsletter"},"content":{"rendered":"<p>Hacer envios de newsletters de forma automatizada es algo inventado desde hace mucho tiempo. Que se utilicen funcionalidades de merge de nombre, apellidos, etc. tambi\u00e9n se tiene desde el principio.<\/p>\n<p>Lo que los responsables de marketing solemos pedir ahora, que ya no es tan habitual, es:<\/p>\n<ul>\n<li>facilidades de <strong>segmentaci\u00f3n<\/strong> de la audiencia<\/li>\n<p><\/p>\n<li><strong>integraci\u00f3n<\/strong> con la base de datos central de clientes y prospectos (preferiblemente el CRM)<\/li>\n<p><\/p>\n<li><strong>retroalimentaci\u00f3n<\/strong> de las lecturas del bolet\u00edn que se han hecho, y deseablemente con <strong>tracking<\/strong> de los links que cada destinatario ha clikado individualmente<\/li>\n<p><\/p>\n<li>reglas de negocio, disparadas dentro de un <strong>workflow<\/strong>, cuando los usuarios hacen click en determinados links del newsletter<\/li>\n<p><\/p>\n<li><strong>retrosegmentaci\u00f3n<\/strong> autom\u00e1tica en funci\u00f3n de los clicks del destinatario<\/li>\n<p><\/p>\n<li><strong>baja autom\u00e1tica<\/strong> cuando el usuario hacl click en la solicitud para ello<\/li>\n<p><\/p>\n<li>Cubos y <strong>KPIs<\/strong> de \u00e9xtio de un bolet\u00edn<\/li>\n<\/ul>\n<p><span style=\"font-size:130%\">\u00bfes esto posible?<\/span><\/p>\n<p>con <a href=\"http:\/\/www.encamina.com\/soluciones\/Dynamics_CRM_4.0_impacto.asp\">CRM.IMPACTO<\/a> de <a href=\"http:\/\/www.encamina.com\/\">ENCAMINA <\/a>sobre MS Dynamics CRM 4.0 s\u00ed es posible automatizar de esta forma las interacciones del cliente nacidas del email marketing, a la vez que con reglas de workflow (acompa\u00f1adas de peque\u00f1os desarrollos) es posible con MS Dynamics CRM 4.0 actualice las fichas de Contacto y Cuenta, Campa\u00f1as, Oportunidades, listas de segmentaci\u00f3n, etc., cada vez que se recibe un click en un eBoletin.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/blogs.encamina.com\/mascrm\/uploaded_images\/CRM_IMPACTO-728699.png\" border=\"0\" \/>Para saber m\u00e1s:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.encamina.com\/soluciones\/Dynamics_CRM_4.0_impacto.asp\">http:\/\/www.encamina.com\/soluciones\/Dynamics_CRM_4.0_impacto.asp<\/a><\/li>\n<li><a href=\"http:\/\/www.encamina.com\/ficheros\/CRM-impacto.pdf\">http:\/\/www.encamina.com\/ficheros\/CRM-impacto.pdf<\/a><\/li>\n<\/ul>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Hacer envios de newsletters de forma automatizada es algo inventado desde hace mucho tiempo. Que se utilicen funcionalidades de merge de nombre, apellidos, etc. tambi\u00e9n se tiene desde el principio. Lo que los responsables de marketing solemos pedir ahora, que &hellip; <a href=\"https:\/\/blogs.encamina.com\/mascrm\/2008\/07\/13\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,12,85,89,78],"tags":[],"class_list":["post-195","post","type-post","status-publish","format-standard","hentry","category-integration","category-marketing","category-social","category-ventas","category-xrm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Saber lo que le interesa a un ciente v\u00eda newsletter - M\u00e1s CRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.encamina.com\/mascrm\/2008\/07\/13\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo de Juan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/07\\\/13\\\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/07\\\/13\\\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\\\/\"},\"author\":{\"name\":\"Hugo de Juan\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#\\\/schema\\\/person\\\/486ee12091b3f96d238191159f897342\"},\"headline\":\"Saber lo que le interesa a un ciente v\u00eda newsletter\",\"datePublished\":\"2008-07-13T07:35:00+00:00\",\"dateModified\":\"2013-03-04T11:22:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/07\\\/13\\\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\\\/\"},\"wordCount\":249,\"image\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/07\\\/13\\\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/uploaded_images\\\/CRM_IMPACTO-728699.png\",\"articleSection\":[\"Integraci\u00f3n\",\"Marketing\",\"Social\",\"Ventas\",\"XRM\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/07\\\/13\\\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\\\/\",\"url\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/07\\\/13\\\/saber-lo-que-le-interesa-a-un-ciente-via-newsletter\\\/\",\"name\":\"Saber lo que le interesa a un ciente v\u00eda newsletter - 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