{"id":194,"date":"2008-06-29T09:31:00","date_gmt":"2008-06-29T08:31:00","guid":{"rendered":"http:\/\/blogs.encamina.com\/mascrm\/2008\/06\/29\/decalogo-para-el-exito-de-un-proyecto-crm\/"},"modified":"2013-03-04T12:23:29","modified_gmt":"2013-03-04T11:23:29","slug":"decalogo-para-el-exito-de-un-proyecto-crm","status":"publish","type":"post","link":"https:\/\/blogs.encamina.com\/mascrm\/2008\/06\/29\/decalogo-para-el-exito-de-un-proyecto-crm\/","title":{"rendered":"Dec\u00e1logo para el \u00e9xito de un proyecto CRM"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Dado que es frecuente que los clientes me pregunten qu\u00e9 es lo que hay que hacer para triunfar en su proyecto CRM, y que decirles que aplicar el sentido com\u00fan no parece suficiente (y menos si pretendes vivir como consultor, lo que te obliga como m\u00ednimo a decir esto, pero en ingl\u00e9s \u00abcommon sense\u00bb)<\/em>, hace algunos a\u00f1os preparamos un dec\u00e1logo (podr\u00edan ser 50 normas, pero pent\u00e1logo no es un nombre usuable) <\/em>muy facilito de leer. Lo adunto para los curiosos, pero se resume en:
\u00e2\u20ac\u00a2An\u00e1lisis de quienes somos y a donde vamos
\u00e2\u20ac\u00a2Plazos y objetivos realistas <\/div>\n
\u00e2\u20ac\u00a2Metas claras
\u00e2\u20ac\u00a2Fasear todo lo que se pueda
\u00e2\u20ac\u00a2Entusiasmo
\u00e2\u20ac\u00a2Sentido com\u00fan
\u00e2\u20ac\u00a2Liderazgo desde Direcci\u00f3n
\u00e2\u20ac\u00a2Un buen equipo motivado y participando
\u00e2\u20ac\u00a2Recursos suficientes
\u00e2\u20ac\u00a2Herramientas adecuadas
\u00e2\u20ac\u00a2Socios adecuados<\/p>\n

O dicho de otra forma:<\/p>\n

1.No confundir CRM con aplicaci\u00f3n inform\u00e1tica
2.Tener un umbral \u00abmoderado\u00bb de expectativas
3.Acertar con el CRM adecuado
4.Planificar tiempo y recursos
5.Contar con generales y sargentos
6.Ganar peque\u00f1as batallas
7.Planificar el ROI, medirlo y exigirlo
8.Ser creativo
9.No conformarse con el primer \u00e9xito
10.Utilizarlo<\/div>\n

Puedes ver la presentaci\u00f3n en:
Introducci%F3n%20y%20buenas%20pr%E1cticas%20en%20la%20implantaci%F3n%20%20de%20la%20soluci%F3n%20CRM.pdf<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Dado que es frecuente que los clientes me pregunten qu\u00e9 es lo que hay que hacer para triunfar en su proyecto CRM, y que decirles que aplicar el sentido com\u00fan no parece suficiente (y menos si pretendes vivir como consultor, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,86,96,93],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","hentry","category-consultancy","category-estrategia","category-project-management","category-methodology"],"yoast_head":"\nDec\u00e1logo para el \u00e9xito de un proyecto CRM - M\u00e1s CRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.encamina.com\/mascrm\/2008\/06\/29\/decalogo-para-el-exito-de-un-proyecto-crm\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugo de Juan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/decalogo-para-el-exito-de-un-proyecto-crm\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/decalogo-para-el-exito-de-un-proyecto-crm\\\/\"},\"author\":{\"name\":\"Hugo de Juan\",\"@id\":\"https:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/#\\\/schema\\\/person\\\/486ee12091b3f96d238191159f897342\"},\"headline\":\"Dec\u00e1logo para el \u00e9xito de un proyecto CRM\",\"datePublished\":\"2008-06-29T08:31:00+00:00\",\"dateModified\":\"2013-03-04T11:23:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/decalogo-para-el-exito-de-un-proyecto-crm\\\/\"},\"wordCount\":218,\"image\":{\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/decalogo-para-el-exito-de-un-proyecto-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/uploaded_images\\\/EXITO_CRM-724112.gif\",\"articleSection\":[\"Consultor\u00eda\",\"Estrategia\",\"Gesti\u00f3n de proyectos\",\"Metodolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/decalogo-para-el-exito-de-un-proyecto-crm\\\/\",\"url\":\"http:\\\/\\\/blogs.encamina.com\\\/mascrm\\\/2008\\\/06\\\/29\\\/decalogo-para-el-exito-de-un-proyecto-crm\\\/\",\"name\":\"Dec\u00e1logo para el \u00e9xito de un proyecto CRM - 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